1. What is your brand’s mission? How has it evolved since you started your business?
Badcock’s mission is to be the vanguard t-shirt brand in the US and then the world. Badcock wants to be to t-shirts what The Clash is to rock & roll.
The mission has definitely evolved since we started; an emerging
brand is like anything in the early stages of development, it’s going to
grow and adapt to the environment it’s in. We’ve headed in a few
directions only to course correct when we see the results are not what
we had hoped. I think the process is to get from point “A” to point
“B”, only the journey is a zig zag instead of a straight line. As long
as you’re still moving in the right direction, I think it only makes you
stronger to have it not be too easy...
Playboy Playmate Deanna Brooks is down in Austin, Texas covering the rock and roll event of the spring, South by Southwest (SXSW), for Playboy.com. Check back every day for Deanna's latest dispatches from Texas.
Hello, Monday. Normally Monday's would not be that great, but this Monday my friends at Badcock Apparel have a little perk for all of my followers! I met the owners Seth and Lacey at MAGIC, the world's largest trade show in Las Vegas, and they gave me something to give to you guys, how nice!
view cart {0}
